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B2B matching

B2B matching, also known as business-to-business matching or business matchmaking, is a process that facilitates connections and partnerships

between two or more companies for mutual benefit. The goal is to identify potential business opportunities and build meaningful relationships between companies that can lead to collaborations, sales, partnerships, and other types of business interactions.

01
Defining
the Target
Audience
The first step is to identify the target audience or the specific types of businesses you want to work with.
This can be done based on factors such as industry, size, location, specialization, or other relevant criteria.
02
Pre-Registration
and
Profiling
Companies interested in participating in the B2B matching program typically go through a pre-registration process.
They provide information about their company, products/services, objectives, and preferences. This information helps the organizers or platforms to create a company profile for each participant.
03
Matching
Criteria and
Algorithm
B2B matching often uses a matching algorithm or system to connect compatible companies.
The algorithm takes into account various criteria such as industry, target market, product/service offering, geographic location, company size, and other specific requirements or preferences indicated by participants.
04
Profile
Matching and
Scheduling
Based on the information provided by participants and the matching algorithm, the platform or event organizers generate matches and propose potential partnerships.
Participants receive the profiles of the companies identified along with dates or suggestions for meetings.
05
Arrangements
for Meetings
Once matches are made, the next step is to arrange meetings between the matched companies.
This can be done through a scheduling system provided by the B2B matching platform or by allowing participants to coordinate meeting times and locations themselves.
06
Meetings and
Interaction
During the B2B matching event or program, participants meet with the companies they have found to discuss potential collaborations, partnerships, or sales opportunities.
These interactions can take the form of one-on-one meetings, group sessions, networking events, or workshops.
07
Follow-up
and Actions after
the Meeting
After meetings, participants may exchange contact information, proposals, or other relevant documents.
It's important for companies to follow up on connections made during the B2B matching process and continue the conversation to further explore potential business opportunities.
08
Evaluation
and
Feedback
Organizers often collect feedback from participants to evaluate the success of the B2B matching program.
This feedback helps improve future matching events and refine the matching algorithm for better results.