We provide competitive marketplace services.

KOMTS provides the best performance with high quality, customized processes that meet client’s
goals and values by directly providing various services related to the business and supporting follow-up management

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Marketing and PR

The marketing and PR outsourcing process

We establish optimal promotional targets and business strategies through thorough market research and competitor analysis. A team of experienced professionals communicates closely with the client and performs customized marketing to meet client's goals and needs.

01
Goal Setting
Set marketing and PR goals for the IT company.
This may include promoting products or services, acquiring new customers, or maintaining existing customer base. Define specific goals to guide the strategy and activities.
02
Target Audience
Identification
Identify the target audience who are likely to use the IT company’s products or services.
Conduct customer profiling, market research, and competitive analysis to understand the characteristics and needs of the target audience.
03
Strategy
Development
Develop a strategy considering the goals and target audience.
This involves determining marketing channels, messaging, and creative direction. Establish a strategy that emphasizes the unique value and differentiators of the IT company’s products or services.
04
Content
Development
Content plays a crucial role in marketing and PR for IT companies. Develop relevant content to effectively communicate technical information to non-experts.
This may include website content, blog posts, whitepapers, technical documentation, video content, etc.
05
Channel
Selection
Select appropriate marketing channels to promote the IT company’s products or services.
This can include websites, social media, industry exhibitions, technology conferences, press releases, and more.
Choose channels based on the target audience's preferences and characteristics.
06
Campaign
Execution
Campaign Execution: Execute campaigns using the selected marketing channels.
This may involve advertising campaigns, social media promotions, event participation, press releases, and more.
Ensure that campaign execution aligns with the planned strategy.
07
Performance
Measurement
Measure and evaluate the performance of marketing and PR activities.
Analyze metrics such as website traffic, social media interactions, lead generation, sales figures, etc., to assess results.
Performance measurement helps improve marketing strategies and evaluate effectiveness.

Considerations

01
Technical
Understanding
The marketing and PR agency should have a sufficient understanding of the IT company’s products or services.
They need to comprehend technical details and effectively communicate with its client
02
Experience
and Expertise
It's important to select a marketing and PR agency with a good understanding of the technology industry and relevant experience.
Look for agencies that have successful experiences and portfolio in the industry.
03
Collaboration
and Communication
Smooth collaboration and communication between the IT company and the marketing/PR agency are crucial.
Clearly discuss and share goals, strategies, budgets, timelines, etc., to ensure seamless workflow.
04
Measurement
and Reporting
When signing a contract with a marketing and PR agency, clearly discuss measurement and reporting requirements.
Determine which metrics will be used to measure success and the frequency of reporting.
05
Budget
Management
Thoroughly manage the budget while collaborating with the marketing and PR agency.
Efficiently allocate and track expenses to enhance cost-effectiveness.

When selecting a marketing and PR agency for a IT company, it is important to choose an agency that aligns with the goals and requirements of the IT company.